Articles

Journal

 

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Websites, Design and Social Media

Social Media for Small Businesses

The way we acquire our news is shifting! Websites are no longer our sole source of information. We look to RSS feeds,Twitter and Facebook to find content and to connect with others.

 

Search Engine Marketing

What is search engine marketing?

  • It's taking stock of your exisitng content and seeing what can be improved.
  • How search engine friendly is the structure or architecture of the site? See how easy it is for your visitors to find what they're looking for.
  • How well do your key words and phrases match the words people use when conducting searches?

 

Content Management Systems (CMS)

The web community is constantly evolving and the use of content management systems has changed how websites are being developed. CMS is a software system which allows businesses to create and publish websites.

It's important to consider the skill level of those whose who will be involved, however users can easily develop and manage sites with little knowlege of programming languages. For many, the thought of doing so can be exciting, but daunting. Systems like WordPress, Drupal and Joomla offer many different themes to choose from. Hiring a web designer or developer can help you acquire that custom design front-end.

Resources

These four areas are important and help keep me up to date for my clients.

Web Design and Development

Search Engine Optimization (SEO) - how to get a site ranked higher by the search engines and visited by more people

Cascading Style Sheets (CSS)- a key ingredient to designing websites

Inspirational and Fun